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Candy

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Candy

This found typography piece is fun and playful looking while carrying a serious message: the average person's reliance on prescription medication is very strong and many people pop handfuls of pills daily as if they were 'candy'.

This typographic piece aims to make a statement about the amount of pills ingested by people daily. All letterforms were designed by me with no base font as reference. Each pill was individually placed. The final composition was photographed and edited in photoshop.

 

 

Concept Creation & Development

Custom Typography

Art Direction

Photography

 

Featured at Swash and serif 2017

 
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