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Chromatic

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Chromatic

Chromatic is a yearly festival that takes place in Montreal, Quebec. It celebrates the multi-faceted nature of art by showcasing the artistic works of local and international talents. A collection of four distinct parts, this festival has a very large target audience. Using bright colours, bold typography, and an evolving visual language, this identity aims to inspire and engage.

 
 

Branding

CONCEPT CREATION

ART DIRECTION

EDITORIAL DESIGN

 
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The following are initial design explorations, exploring alternative methods of visual communication.

Taking a literal approach in representing the transformative effects of visual art, I chose to distort human elements. Combined with colour, these images are dynamic and evoke an emotional response from the viewer.

Approaching the project in a more symbolic way, I used the phases of the sun to represent the different facets of this diverse event. Combined with an evocative gradient-based colour palette, these posters are more visually abstract, yet conceptually concise.

 
 
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